Instant arousal means the first five minutes of a movie have to capture the audiences attention quickly and that is hwya Thomas Sutcliffe meant by saying "Films need to seduce their audiences into long term commitment. While there are many types of seduction, the temptation to go for instant arousal is almost irresistable." According to director Jean Jacques Beineix there are risks that come with "instant arousal" one being the fact that the movie may never answer the questions audiences ask themselves. " A good beginning must make the audience feel that it doesn't know nearly enough yet, and at the same time make sure that it doesn't know too little" - what that means is the audience should stay intersted enough to watch the whole movie. According to Stanley Kauffmann (critic) the classic opening would be a shot of New York City from the east and then a zoomed image of a building, this works because it gives a sense of setting and allows a story to develop. There are many good reasons whay the opening of Sev7en was a good one; It wakes the audience up and it feels like the start of the movie so it foreshadows certain events and it inisplicabily tells the story to an extent. Orson Wells the director of "A Touch of Evil" wanted the opening of the movie to be silent and it would tell the story through just images but that was denied by Universal studios because it was too quiet and they were afraid it would scare audiences so they added a nice score and credits which ruined his image. " A favourite trick of Film Noir" is having the end being the beginning of the movie like in "Casino". The opening of The Shining shows the angle from a bird of prey and is a warning they are heading the wrong way.
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